The Art of Conscious Living
Crafted with intention
Wear YOU: Thank you for joining us today! To start, could you introduce your brand in your own words?
Founder: Absolutely! Our brand is all about creating clothing that feels good on your skin and aligns with your values. We focus on conscious design, using organic and natural materials, and crafting pieces that last—both in style and quality. At its core, it’s about fashion that nourishes the body and the planet.
Wear YOU: That’s wonderful. What inspired you to begin this journey? Was there a specific moment or story that sparked it?
Founder: I think it really started when I realized how disconnected we are from what we wear. I was working a corporate job, and the fabrics I was wearing felt synthetic, uncomfortable, and somehow wrong. I started researching alternatives, experimenting with organic cotton and natural dyes. One day, I wore a completely organic outfit for a week—and I felt a noticeable difference in my energy and comfort. That small personal experiment became the seed for our brand.
Origins & Philosophy
Wear YOU: How does your brand define “conscious fashion”?
Founder: For us, conscious fashion is about mindfulness in every step—from sourcing to production to the end life of the garment. It means creating clothes that respect the people who make them, the environment, and the people who wear them. It’s a holistic approach, not just a label.
Wear YOU: Why was working with organic or natural materials important to you from the start?
Founder: Organic materials are not just a trend—they are a responsibility. They’re better for farmers, better for the planet, and incredibly better for our skin. I wanted our pieces to feel alive, to have a softness and quality that you simply don’t get from conventional fabrics.
Wear YOU: What values guide your decisions—both in design and in business?
Founder: Transparency, integrity, and sustainability. Every decision, from choosing fabrics to selecting suppliers, is guided by these principles. We ask ourselves: Is this ethical? Is this sustainable? And will this bring genuine joy and comfort to the people who wear it?
Materials & Practices
Wear YOU: Can you share a little about your process when choosing fabrics or suppliers?
Founder: Absolutely. We start with the fiber—organic cotton, linen, hemp—and trace its journey from farm to mill. We prioritize suppliers who share our values, who are certified and transparent about their practices. Then we consider texture, weight, and durability, because sustainability isn’t just about sourcing—it’s about making pieces that last.
Wear YOU: Why do you believe organic fabrics matter—for comfort, health, and the planet?
Founder: Organic fabrics are gentler on the skin, free of harmful chemicals, and breathable. They’re healthier for the wearer and the environment. Plus, farming organically reduces water usage, pesticide exposure, and soil degradation—it’s a small choice with a big ripple effect.
Wear YOU: How do you balance aesthetics and sustainability?
Founder: It’s always a dialogue. Sustainability doesn’t mean compromising style. Our approach is timeless, minimal, and thoughtful. We focus on cuts and details that elevate the garment while staying true to eco-conscious practices. The key is to design with purpose, not just for trends.
Wellness & Everyday Life
Wear YOU: In your opinion, how does what we wear closest to our skin affect wellbeing?
Founder: Hugely. Clothes are more than decoration—they’re literally part of your daily environment. Comfortable, breathable fabrics can reduce stress, improve mood, and even impact sleep. Clothing is self-care when chosen intentionally.
Wear YOU: Do you see a connection between fashion and self-care?
Founder: Definitely. Wearing something that feels good and aligns with your values is a small but powerful act of self-respect. It’s a daily reminder that you deserve comfort, beauty, and integrity.
Wear YOU: What feedback have you received from people wearing your pieces—about comfort, confidence, or lifestyle?
Founder: People often tell us they feel “lighter” or more “centered” in our pieces. They appreciate the softness, but also the story behind the fabric. Many mention how it inspires them to slow down, choose more mindfully, and even rethink other areas of consumption in their life.
Wear YOU: If you could leave our Wear YOU community with one message about choosing better clothing, what would it be?
Founder: Choose with intention. Every garment you buy sends a message—to yourself, to the people who made it, and to the planet. Let your choices reflect your values.
Wear YOU: What are you most excited about for the future of your brand?
Founder: Expanding our reach while staying true to our mission. We want to inspire more people to see that sustainable fashion isn’t a compromise—it’s an upgrade to comfort, style, and wellbeing. And, of course, we’re excited to experiment with new materials and designs that push the boundaries of conscious fashion.